GoChicas Branding
GoChicas Travel (NL)
2020
GoChicas is a Dutch start-up on a mission to empower women in South America through responsible tourism. By connecting European travelers with female-led tour guides and operators in South America, GoChicas not only provides authentic experiences to visitors but also directly helps Latin Chicas achieve economic independence.
Concept
Branding
Art Direction
Copywriting
Sandy beaches, snow mountains, indigenous communities, traditional patterns, bold colours and endless smiles. And a lot triangles. South America provides a vibrant visual universe that's both inspiring, chaotic and (almost) impossible to combine.
Logo Design and brand assets.
